Tall Guides founder, Sallee, talk tribes and authenticity with the lovely folks over at crowdSPRING. Grateful to be among some fairly heavy hitting company including; Richard Branson, Peter Jones (a fellow tall one!) and her old client, James Caan – you can see the mention below with a link to the full article.
11 UK Small Business Experts Share Their Most Important Advice About Starting And Growing A Business
The UK is one of the best places to start a small business, with lower corporate taxes and a startup-friendly business culture. But it’s never easy to build a small business, especially if you have never done it before. A million questions might pop into your head. There is no better way to begin your entrepreneurial journey than by learning from others who have been through this process multiple times. When we learn from experienced entrepreneurs, we can study their mistakes, successes, and decision making processes so that we can create or refine our own strategy. To help you get started, we collected advice from 11 respected small business experts based in the UK.
3. Build a Tribe
Authenticity is a popular trend that swept branding messages worldwide in 2016, and has continued to be important in 2017. Entrepreneur Sallee Poinsette-Nash says that a huge part of authenticity is creating and being involved in a community, which is also where you find your target audience and customers.
The best opportunities come via people so proactively seeking out communities and people with similar interests and values to you is a must. The most successful (and enjoyable) way of building authentic relationships is to contribute generously to others. When you do this, you’ll often receive exciting opportunities in return. So what community is it that you’re looking to attract? Whatever you decide, stand for something and then build your tribe around it.
Article originally published crowdSPRING by Arielle Kimbarovsky | February 1st, 2017